You matter, of course, but adopting the ‘you don’t matter’ mindset is extremely useful

It shifts your approach from seeking value to delivering it

What your prospect wants is what matters

What you want doesn’t

I get 20+ DMs and connection requests every day.

95% of them try to take value instead of giving it.

For example, they ask for a favor instead of offering one

This is a bad strategy. Focus on adding value, not just taking it

“Hi”
“How are you?”
“Can I ask you a question?”

I get versions of these every day, and I never answer them. They waste my time and make me dig to find out what’s wanted. Get to the point

Most people don’t want to interact with robotic responses or outreach software

Add personality to your outreach with humor, authenticity, and personalization

Common forms of social proof:

• Knowing someone in common
• Being endorsed by others
• Showing results for other people

If you have any of these, mention it in one line of your outreach message.

Nobody wants to read a 300-word essay.

Keep your outreach concise: get to the point, state your intentions, ask a question, and finish with a firm CTA

There’s nothing worse than someone pretending to be a friend and then delivering a canned pitch later

If you want to be friends, be genuinely friendly

If you want to sell, just sell

Don’t disguise your intentions

Creators and professionals often don’t have time for random conversations

They prefer to connect with other creators and professionals

Show you’re in the game through your bio, profile photos, and the content you create

If you’re doing outreach for social connections and long-term financial gains, that’s perfectly fine

But if you want to make money in the short term, focus on building an offer to sell or selling your skills

There are two kinds of persistence:

1. 1. Following up multiple times with non-repliers
2. 2. Doing outreach daily or almost daily for years

Persistence pays off

Show up and follow up